It’s the most magical time of year— no, not the holidays. The September 2024 Apple Event has happened and we have all of the updates for you here.
Table of Contents
iPhone 16 Pro / 16 Pro Max
iPhone 16 Pro & Pro Max: Built for Apple Intelligence and powered by the A18 Pro chip, these models feature larger displays and pro-level camera capabilities. Pre-orders start Friday, September 13, with availability beginning Friday, September 20.
Apple Intelligence: Personal context meets privacy with smarter tasks, system-wide Writing Tools, and even ChatGPT integration. Plus, Siri just got more natural and capable.
Pro-Level Camera: The new 48MP Fusion camera shoots 4K120 fps video in Dolby Vision, with zero shutter lag. Add in a 5x Telephoto camera, an upgraded 48MP Ultra Wide lens, and studio-quality mics for the ultimate creative setup.
Camera Control: A tactile, smart way to take photos, adjust settings, and launch visual intelligence tools—helping you learn about objects or places instantly.
Bigger Displays: The Pro lineup boasts 6.3-inch (Pro) and 6.9-inch (Pro Max) screens—the biggest iPhone displays ever, with the thinnest borders and Super Retina XDR for an immersive viewing experience.
Battery Life Boost: The A18 Pro chip and internal redesign deliver the best battery life ever in an iPhone, especially with the Pro Max.
Durability: Crafted with titanium (black, natural, white, desert) and Ceramic Shield—making it 2x tougher than any other smartphone glass.
Sustainability: Apple continues its carbon-neutral journey, with iPhone 16 Pro models using 100% recycled aluminum in their structure and 95% recycled lithium in the battery.
Pricing:
- iPhone 16 Pro starts at $999 or $41.62/month.
- iPhone 16 Pro Max starts at $1,199 or $49.95/month.
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iPhone 16 / 16 Plus
iPhone 16 & 16 Plus: Apple’s next-gen lineup is here with Apple Intelligence powered by the all-new A18 chip. Pre-orders start Friday, September 13, with availability beginning Friday, September 20.
Apple Intelligence: Think of it as your personal assistant on steroids, understanding context and delivering helpful suggestions across apps—all while keeping your data private.
Camera Control: The new Camera Control feature brings slick controls to the camera, offering a seamless way to launch, shoot, and adjust settings on the fly. Plus, it helps you identify objects and places around you with Maps.
Camera Upgrades: The 48MP Fusion camera gives you a 2x Telephoto option, while the Ultra Wide camera enables macro photography and better light capture for higher image quality.
Spatial Photos & Video: Capture memories with stunning depth and relive them on Apple Vision Pro—it’s like stepping into your photos!
Battery Boost: Thanks to the A18 chip, you get a huge boost in battery life with faster performance, all while handling demanding tasks like AAA games.
Action Button: Access features like the camera, flashlight, or shortcuts with just a press. Think of it as your personal quick-access hub.
Design & Durability: Available in five bold colors (black, white, pink, teal, ultramarine) with a durable, dust- and water-resistant design. Plus, Ceramic Shield is now 2x tougher than any other smartphone glass.
Sustainability: Apple’s 2030 mission continues with recycled materials, including 100% recycled cobalt in the battery and over 95% recycled lithium.
Pricing:
- iPhone 16: $799 or $33.29/month
- iPhone 16 Plus: $899 or $37.45/month
Key Dates:
- Pre-orders open Friday, September 13.
- Shipping and in-store availability start Friday, September 20.
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Watch Series 10
Apple Watch Series 10: Thinner, sleeker, and packing the biggest, most advanced display yet! Available to pre-order today, in stores September 20.
New Design: Series 10 is 10% thinner than previous models and lighter—up to 20% less weight in the titanium version.
Display Upgrade: The largest and brightest display on an Apple Watch, with 30% more screen area than Series 4-6. Now featuring an innovative wide-angle OLED display for better viewing from all angles.
Faster Charging: The fastest charging Apple Watch ever—15 minutes gets you 8 hours of use, or 8 minutes powers you through a night of sleep tracking.
Sleep Apnea Detection: Tracks Breathing Disturbances and can notify you if it detects signs of sleep apnea, with detailed data and a report to share with your healthcare provider.
Water Depth & Temperature Sensing: Ideal for swimmers and divers with a new depth gauge and water temp sensor. Plus, the new Tides app keeps you in the know for water activities.
More Health & Fitness Features:
- Training load insights to track how your workouts impact your body over time.
- New Vitals app to quickly see health metrics like heart rate and sleep data.
Sophisticated Finishes: Available in polished aluminum (jet black, rose gold, silver) and polished titanium (natural, gold, slate). Plus, Apple Watch is now carbon neutral with recycled materials!
Pricing:
- Series 10 starts at $399.
- Apple Watch SE starts at $249.
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Apple Watch Ultra 2
Apple Watch Ultra 2: Now available in black titanium—the most rugged and capable Apple Watch just got sleeker. Pre-order today, in stores September 20.
Battery for Days: 36 hours of battery life with regular use, and up to 72 hours in Low Power Mode. So go ahead and push those limits.
watchOS 11 Power-Up: New features like sleep apnea notifications, training load insights, and the Tides app make Apple Watch Ultra 2 even more essential for athletes and adventurers.
Black Titanium Milanese Loop: The first metal band for the Ultra, combining style and durability. Perfect for water activities and everyday wear.
Super Accurate GPS: Thanks to dual-frequency GPS and advanced positioning algorithms, you’ll get the most accurate distance and route metrics in a sports watch. No more guessing on those trail runs.
Brightest Display Ever: At 3000 nits, this is Apple’s brightest display. Perfect for outdoor adventures, whether you’re hiking, cycling, swimming, or diving.
For Swimmers and Divers: WR100 certification for swimming, stroke detection, lap count, and Oceanic+ app for divers, including snorkelers!
Sleep Apnea Notifications: Apple Watch Ultra 2 uses new metrics to track breathing disturbances during sleep and can notify you of potential signs of sleep apnea.
Apple Watch Hermès Ultra 2: Pairing durability with luxury, the Hermès Maritime watch face and band are a stunning combo, designed for water sports and style.
Pricing:
- Apple Watch Ultra 2 starts at $799.
- Apple Watch Hermès Ultra 2 at $1,399.
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Airpods
AirPods 4: The most advanced open-ear headphones Apple has ever made, available in two models—one with Active Noise Cancellation (ANC). USB-C charging, 30-hour battery life, and more comfortable than ever with a design based on mapping thousands of ear shapes.
AirPods Max: Now comes in Midnight, Starlight, Blue, Orange, and Purple! Oh, and they’ve got USB-C charging now—finally!
AirPods Pro 2: Get ready for a world-first—hearing health experience built-in. We’re talking active Hearing Protection, a Hearing Test, and even a clinical-grade Hearing Aid feature! Apple is making it easier to protect and improve your hearing without leaving the comfort of your home.
New Features:
- Hearing Protection: Automatically reduces loud sounds while you still enjoy clear audio.
- Hearing Test: Takes just minutes at home using your iPhone or iPad.
- Hearing Aid: Clinical-grade, for mild to moderate hearing loss. No more trips to the audiologist, just pop in your AirPods Pro 2.
Environmentally Conscious: AirPods 4 are made from 100% recycled materials, and Apple is pushing hard to go completely plastic-free by 2025.
Price & Availability:
- AirPods 4: $129, or $179 for the ANC version. Pre-order today, in stores September 20.
- AirPods Pro 2: $249 and includes hearing health features via a free software update this fall.
- AirPods Max with USB-C: $549, pre-order now, in stores September 20. (Source)
iOS 18
Want a closer look at iOS 18 and Apple Intelligence? I took both for a test drive and wrote a review. Take a look!
Plus, take a look at our review of the iPhone 15 Pro from last year.
All these features (and more) are coming to the new iPhone 16 models that Apple just announced. Purchase an iPhone 16 through us (or any retailer) and get $100 back when you activate a new line on US Mobile. To learn more, head to our offer page below.