Signal Studies explores how Americans stay connected across talk, text, data, home internet, and home phone. Powered by US Mobile insights, these studies uncover real-world usage trends, connectivity habits, and the ways people rely on wireless and home services every day.
How Many iPhone Generations Do People Skip When They Upgrade? (2026 Study)
Original Research · US Mobile How Far Do People Jump When They Upgrade Their iPhone? People used to line up for the newest iPhone. Now plenty of them ride the…
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Does Your Phone Know Your Team Won? We Checked the Data.
Pondering · US Mobile Does Your Phone Know Your Team Won? We looked at real voice, text, and data usage in the home cities of championship teams, on the night…
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We Checked If America Still Calls Mom. The Map Surprised Us.
Pondering · US Mobile · 2025 Does America Still Call Mom? We looked at real call, text, and data patterns on Mother’s Day 2025 across every state. Some states showed…
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How Much Data Americans Actually Use (2026 Study)
The typical unlimited subscriber uses just 14.5 GB a month. Half of all unlimited customers use under 15 GB, and the top 10% consume 38.8% of all the data. See what Americans actually use on their phones, state by state.
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